The Evil Grin Smiley ArmySEO done right
Search Engine Optimization is supposed to be about communication. You are telling potential visitors what’s in your site. Simple things like putting content in alt tags does just that, and should be done anyway so that screen readers can tell those who can’t see your images what’s in them.
The Evil Grin Smiley Army was a demonstration of that. I encouraged members of one forum to change their avatars to one of the evil grin emojis I had created, and put them up on my site with alt tag descriptions put in. And sure enough, if you did a Google image search for “evil grin”, my avatars showed on page one. No other SEO trickery was required.
I’m now putting the smileys back up, just to see if I can repeat history. Feel free to use them. A select few of the smilies borrow from pop culture sources and only for the purpose of parody. It’s been a fun diversion and I hope to keep it going. It’s interesting to see how they’ve evolved.